Red Herrings….

• It’s the technology, not the content

• It’s the content, not the learning process

• The location and development of the technology and support doesn’t matter

• It’s a “one and done” deal

• Training is what counts

• Everything must be measurable in terms of financial metrics

• “The customer is always right”

• We can change things in an ad-hoc fashion at any time we choose

• The CIO should run this

• The least-cost solution is the best